![]() The DT of retail is an omnichannel customer-centric sales approach, offering its customers a distinctive and personalized shopping experience. It also means integration into your marketing channels to stay connected with loyal customers, and to find new ones in the foreseeable future. True DT for retail means your physical locations need to integrate with your online stores, and simply opening an e-commerce store is not enough. In retail, it is critical in order to grow and remain competitive in the marketplace to embrace the new options available. Digital transformation (DT) is the process of integrating digital technologies into all aspects of a company to address market changes and business needs.ĭT provides the agility and can change, update, and evolve your business to meet the ever-changing digital marketplace. On the other hand, there are other retailers who understand the undergoing and have survived and often thrived in recent months.īusiness agility has become a prerequisite for survival and growth in this disruptive retail landscape. Retailers that tried to protect their existing organizational structures from radical change are now attempting to recover, some have cut their losses, others did not survive in business. The other side of the coin was the retailers, who had to change their business model or become extinct. It also needs to be supported not just by your company’s leadership but also the employees who will be using it each day.No vertical in the consumer marketplace has been more affected by the COVID than retail sales.įorced to remain at home for months on end, meaning consumers had to adapt to a new way of purchasing. They will be critical to the project's success or failure.Įssentially, the success of your company’s digital transformation project depends on your company successfully adopting the new technologies to improve and grow your business. Clearly communicate your objectives of the transformation project to key employees because they have intimate knowledge of what works and what doesn’t work in your company’s day-to-day operations. ![]()
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